Trelleborg
SafeTug 360º Experience
Creative Direction, Video Concept/Copy
Berthing massive container ships is a complex, dangerous process that requires incredible coordination and situational awareness from the tug boats that guide the vessels into dock. Thanks to Trelleborg Marine & Infrastructure (TM&I) and its revolutionary SafeTug app, tugs get the 360º visibility they need to increase safety and efficiency.
That’s precisely why we conceived launching and demonstrating SafeTug with an industry first: an immersive 360° video and VR experience, integrated with highly-targeted digital marketing and content.
The campaign was TM&I’s most successful product launch to date. The initiative engaged ~25% of the total addressable market, delivering a 44:1 ROI, an 800%+ increase in MQLs and $6M in sales (a 2X increase).
The SafeTug Experience was honored at nearly every major B2B marketing awards show (and then some!) with 25+ awards and shortlists, including:
ANA Global ACE Award (Best Integrated Campaign, Website)
CMI Content Marketing Awards (Content Marketing Program, Video)
ANA B2 Award (Microsite, Product/Company Launch)
Drum B2B, Content, Experience, Design, and Agency Business Awards (multiple categories)
Design Week (Best Website Design)
B2B Marketing Awards (Best Use of Digital)
B2B Elevation Awards (Best Use of Digital Techniques)
Northern Marketing Awards (Best B2B Campaign)
SafeTug 360º Experience
Board the 57,000 ton Agathonissos and the tug boats guiding it to dock on desktop or mobile.
Watch the SafeTug Videos
“SafeTug In Action”
“SafeTug 360º Video”