Thermo Fisher Scientific
Connections for Life

Creative Direction, Concept, Copy

Thermo Fisher Scientific leads the world in serving science, and its Gibco brand has been pioneering cell culture techniques and applications for nearly sixty years. Gibco innovations have been instrumental in scientific advances ranging from the first cellular therapies all the way to cloning Dolly the sheep.

At the dawn of the COVID-19 pandemic, with scientists the world over needing connections to products, services and expertise to power their therapies and vaccines, the “Connections for Life” campaign boldly challenged what customers know (or think they know) about the brand. And it empowered them with the new knowledge of what they can achieve when they make those connections with Gibco.

The brand campaign instantly energized and galvanized the Gibco organization and customers globally, increasing leads and conversions. What’s more, the Connections for Life platform has been expanded to support not only Gibco but also Thermo Fisher’s wider global biotech marketing.