Flexport
The New Way Forward
Creative Director (Content & Creative Studio)
Ranked #8 on the Inc. 5000 list of America’s fastest growing companies and backed by $1B in funding led by the SoftBank Vision Fund, Flexport is disrupting the freight forwarding industry with a first-of-its-kind combination of powerful cloud technology and data analytics, physical logistics infrastructure, and supply chain expertise.
Flexport needed to break away from legacy forwarders with a brand narrative and design identity that is at-once thought provoking, buzz worthy and human. In the process, it sought to change the conversation from what was traditional freight forwarding to something modern and tech driven.
Brought to life by Flexport’s in-house team and agency partners, “The New Way Forward” global rebrand and campaign tapped into the market’s craving for something different by introducing the idea of its technology-driven Operating System for Global Trade – and by portraying customers as the heroes succeeding on this new platform.
Awards and Shortlists:
Interbrand Breakthrough Brand 2020
Webby Award (Website User Interface)
ANA B2 Award (Content Marketing, Lead Generation, Media Planning)
ANA Global ACE Award (Proprietary Event, Content Marketing)
Drum B2B Award (Website, Digital Campaign)
Killer Content “Finny” Award (Buyer-Focused Content, Social Medial Amplification)
B2B Elevation Awards (Best Use of Digital Techniques)
Presented at 2020 B2BMX Conference and B2B Ignite Conference
Flexport In-House Agency Reel
Global Campaign
While most industry advertising focuses on infrastructure and clichés – from boats and planes to chess pieces and saplings – Flexport differentiated itself by focusing on and empathizing with shippers themselves and their frustrations with freight forwarding.
“The New Way Forward”: Campaign Case Study
“A to B,” directed by Arturo Perez
Flexport.org
Shipping Aid is Broken
Another core component of Flexport’s brand is Flexport.org, the company’s initiative dedicated to supporting non-profit organizations and NGOs. Global trade can be an incredible force for good. Unfortunately, the process for shipping humanitarian aid stacks the deck against the very organizations trying to help. We partnered with agency Venables Bell & Partners to create this film and inspire corporations, aid organizations and individuals to join us in fixing the broken model.