Republic Services
We Work For Earth

Creative Direction, Video Direction/Production

Republic Services is one of the most recognized sustainability companies in the U.S. From natural gas-fueled trucks to landfills that generate renewable energy, Republic is turning recycling and waste into possibility for future generations.

We vivified Republic Services’ environmental responsibility and commitment to something greater than profit with the brand promise, “We Work For Earth.” While most waste and recycling companies focus on trash and trucks, we hauled out the humanity and heart of Republic’s people.

“We Work For Earth” has become the rallying cry for Republic’s employees and the crux for differentiation and demand generation for Republic Services among consumers and businesses alike.

Awards and Shortlists: 

• Drum Social Purpose Award (Best in Brand Purpose)

• ANA B2 Award (Corporate Comms or Pro Bono, Video Marketing, Product Launch or Relaunch)

• Drum Marketing Award (Rebrand/Relaunch)

• Drum B2B Award (Out of Home)