Juniper Networks
Rule the Amazon

Creative Direction, Concept, Copy

How do you launch a business-critical product when inboxes and social feeds are your only weapons of choice? You declare that email is coming.

Touting the launch of Juniper’s virtual networking products on Amazon Web Services, my team created a Game of Thrones themed campaign that appealed to the cultural sensibilities of IT directors and network administrators – and presented them as the masters of their digital domains.

The campaign was a binge-worthy hit with internal stakeholders and customers/prospects, delivering 8-figure pipeline and immediate 6-figure revenue from a moderate double-digit budget.

Awards and Shortlists:

• ANA B2 Award (Best Email Lead Generation/Nurture Campaign)

• Drum Marketing Award (Direct and Promotional Strategy of the Year)

• B2B Marketing Award (Best Limited Budget Campaign)