Broadcast & Video
Writer, Director, In-House Producer
Brand and DRTV spots. Branded documentaries. Testimonials. Online shorts. Explainers and demos. Radio spots and podcasts. Michael brings a conversational tone, a lot of heart, and sometimes even a bit of humor to bring seemingly complex or unexpected B2B brand stories to life.
Discovery Education
:30 second TV spots for an on-demand streaming video service for K-12 students
“Bright Day,” directed by Joseph Kahn
“Virtual Learning,” directed by Juan Delcan
Citrix Online
DRTV spots for GoToMyPC and GoToMeeting
“Squadron,” directed by Tim Angulo
“Effigy,” directed by Squeeze
Stein IAS
Short online and presentation video introducing the concept of Post-Modern Marketing, the positioning and thought leadership platform for B2B specialist agency Stein IAS.
“Post-Modern Marketing,” directed by Michael Ruby
ADP
Online video series promoting new features for RUN by ADP small business payroll
“Background Checks,” directed by Michael Ruby and John Battistini
“eDelivery,” directed by Michael Ruby and John Battistini
Western Union
This live action demo explains Western Union Business Solution's EDGE platform from both the buyer's and seller's perspectives using 3D screens.
IntraLinks
Online video series promoting IntraLinks over competitors Box and Dropbox
“No", directed by Michael Ruby and John Battistini
“Insecure,” directed by Michael Ruby and John Battistini
“The New Information Age,” directed by Michael Ruby and David Croucher
Nuix
This live action and motion graphics explainer brings to life the New Information Age – and how Nuix Total Data Intelligence helps organizations survive and thrive.